About Chris Reich, Business Strategy Advisor
About Chris Reich
Let’s get the big one out of the way. I pronounce Reich as RICH. Easy.
My first job at the age of 8 was on an egg ranch. I packed eggs. That job was a lot of fun despite being rather messy. Note to potential egg packers: eggs break. By high school, I had 2 jobs. I worked for the Fresno School District and a very dumpy fast-food restaurant. I loved working with the kids where I created a cool science program for advanced kids and a ‘thinking’ program for kids with learning disabilities.
I found my calling at “Frosty Dog”. That place was terrible. It had hideous yellow lights outside that attracted flying bugs. There were evenings when I had to close windows because the place would get swamped with bugs. The owner was older and needed to retire. She let the place go downhill and it was awful. She was cheap and I worked alone from 4 to 11 at night. Burgers (I doubt they contained meat) were 10 for a $1. Soft-serve ice-cream cones and small drinks were 10 for a dollar. Picture it. Cars drive up and order 20-30 “burgers”. I’m working like mad to get all those burgers grilled and a pickup filled with a little league team shows up. The kids want 10 cent cones. I’m 15 and working alone. In an hour, I might make 150 burgers and serve 60 soft-serve cones. Quick math tells you that amounted to about $20! I still loved the job. When it got slow around 9 at night, I started to make little improvements. I cleaned things that had never been cleaned. To make a short story long, I actually convinced a guy to buy the place. My first big business turnaround. The owner got out, the new guy did well.
During and after college, I worked in retail as a manager. A real manager, not an assistant shift guy. I made my companies a lot of money but it never helped my income.
I started my own business (a medical consulting practice) at the ripe age of 27. I have been helping businesses of all kinds ever since.
In 1998, I sold my technology training business in the San Francisco area. I moved to the mountains of Northern California where I built my home and office on 130 acres of paradise. Today, I do much of my work from my offices in the boonies. When helpful, I travel to work face-to-face with clients all over the country. it’s my great pleasure to help people succeed.
For fun, work is at the top of my list because it’s very rewarding to make a difference in someone’s life. I also enjoy science and have a cool book in the works about how physics can help us think about business. There are 22 telescopes in my offices.
My dogs are my constant companions and the center of my universe. Don’t ever mess with them.
The one thing you must know about me is that I firmly believe every business can do better. That means YOURS can do better. I know that business can be overwhelmingly hard sometimes. Having an expert and caring outside perspective helps executives focus on and achieve new goals. That’s what I would like to do for you.